Gaga worked with fragrance giant Coty for the new scent which is being touted as the ‘ first-ever black perfume’ (it goes on clear). Featuring notes of belladonna, incense, saffron, honey, apricot nectar, crushed tiger orchid, and jasmine sambac – the scent promises to be as dark and complex as its muse. Fame – also dubbed ‘Black Fluid’ got its name, “It’s black, like the soul of fame” – according to the Mama Monster herself. She would know.
No blood or sperm here! I would like to try it, it intrigues me :) So want do you think? "The bizarre ad campaign is set for a September debut along with commercials and a three-minute film to promote the perfume. Fame’s egg-shaped bottle, which is embellished with a gold, claw-like cap, was designed in collaboration with fashion image-maker and Gaga fave collaborator, Nick Knight. “Lady Gaga conceived this egg idea back at the Grammy Awards where she came out of an egg, so it’s symbolic,” explained a source. "
The campaing for the scent is unusual also, here are some pictures and video:
